My name is Sarah Ratty my journey spans over 30 years as a trailblazing Conscious Fashion pioneer, founder of Conscious Earthwear 90's luxury sportswear brand. With press features from Edward Enninful Fashion Editor from  I-D to Vogue, Rankin in  Dazed & Confused to Life Magazine.  Collaborations from Levi's to Dr Martens, Anthropologie to Whistles, retailing through Browns, Selfridges, Harrods, Harvey Nichols, Nordstrom and Isetan. In 2003 following a life changing accident I got back to work and founded a knitwear and outerwear brand called Ciel a 00's designer womenswear label championed by Livia Firth, Hilary Alexander and worn by Cate Blanchett with collaborations with Liberty's, Whistles and Anthropologie.

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I have shown my collections on runways from London to Paris, New York and Tokyo to Sydney, L.A. and Milan. I have been fortunate in having my work featured in many prestigious galleries with exhibitions at Victoria & Albert Museum , Barbican , Royal Academy in London and Fashion Institute of Textiles in New York. My legacy of 90's Y2K style led design is still popular today. Pioneering Conscious design with styles that are both timeless and speak for a generation.

 

Training initially as a Fashion Designer, I started by working in magazines and  PR as a Creative Stylist. Working with brands at Lisa Nelson PR Unlimited for Dolce & Gabbanna, Adolfo Dominguez, Charles Jourdan and Reebok. Working with photographers, Glenn Luchford, Eddie Ming, and John Swannell. 

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Being a creative founder I know both the pitfalls and the peaks of being a creative entrepreneur and a female founder.  Working as a purpose driven brand. being dyslexic I believe gives a special super power of being able to see things in a different way which enables creativity and problem solving.

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I have facilitated Happiness Coaching with the launch of Action for Happiness and Psychologies magazine and worked with the Creative Mentor Network as a member of Soho House Creative Mentorship Program. I have designed everything from Interiors products at the Mee Hotel Radio Bar and featured in the Batman movie!  Organic cotton lingerie ranges for Top Shop and footwear with Dr Martens, to sportswear at Sweaty Betty. Own label outerwear, and streetwear, with Conscious Earthwear to soft separates, dresses and knitwear with Ciel. Winning the Inaugural Award for UK Fashion Exports with Princess Anne at the UKTI and British Chamber Award for London and South East in Sustainable Business. I have had my work featured in the Green is the New Black Exhibition in Rome for the QBP HRH Queen Elizabeth II , and met King Charles and Queen Camilla at their Start Garden Party for a Difference with my work with Alpaca Knitwear.

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I offer design consultancy , styling and concept development, for Fashion and Lifestyle brands, with insights for marketing, advertorial and editorial. With a style led eye and a natural flair for balanced design and innovation, I can easily create beautiful imagery and looks that stand out.  A lifelong learner I have continued to study and have completed courses in Fine Art Photography, Film Editing, (GB,MC)  Hotel Interior Design,(Chelsea College of Art, UAL), Sustainable Business, Environment and Social Justice (Cambridge University) and GBMC NCFE Teaching and Training.  My work has contributed to shaping the Sustainable Fashion Movement through the creation of the Global Textile standards GOTS for organic cotton.

 

I am a public speaker, panellist and host I have spoken at the United Nations for the launch of the International Year of Biodiversity to The Tate Modern for One Planet One Chance. Alongside keynotes on the intersection of Fashion, Interiors and Wellness through the lens of regenerative practices, mindful leadership personal growth. I bring a holistic approach to creating solutions for a greener, cooler planet.  I mentor founders and executives, ai architects, designers, and teams, to align their personal and professional goals with their life journeys.

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I look forward to meeting you and hearing how I can help develop your projects into a thing of beauty.

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Education, Mentoring & Future Fashion Leadership

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​Fashion & Sustainability Lecturer

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Sarah is available for part-time associate fashion lecturing roles, guest lectures, special projects, workshops, curriculum development, and student mentoring across fashion, sustainability, design, and creative business.

With over 30 years of industry experience as founder of Conscious Earthwear and Ciel, with many industry collaborations including, Dr Martens, Levi's, Libertys, Whistles and Anthropologie, Sarah brings real-world industry insight into the classroom.

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Areas of expertise include:

• Sustainable Fashion & Regenerative Nature-Based Design

• Fashion Business & Supply Chains

• Creative Direction & Brand Identity

• Fashion History & Cultural Context

• Ethical Sourcing & Materials Innovation

• Future Thinking, AI & Sustainability

• Professional Practice & Portfolio Development

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