Sarah Ratty FRSa

Passionate About Inspiring Others

Designer, Collaborator & Creative Sarah Ratty FRSA is completely passionate about inspiring others and following the early success she has achieved from being a pioneer of Conscious Green Fashion and Sustainable style within the Fashion & Creative Industry's she is well placed to collaborate and advise others drawing on her vast experience spanning over two decades. 



Sarah has worked with many diverse enterprises:  

  • Asian Heritage Foundation in India, with Traidcraft to develop the market with artisans for Indian Handicrafts.2009

  • The Soil Association Uk - responsible for helping to write the "GOTS" Global Organic Textile Standard now recognized worldwide. 2002-2011

  • Working in Peru and India with artisans and small businesses to develop seasonal product ranges. 2003-2011.

  • Co-Founder and Chair of the Ethical Fashion Forum 2005-2011.

  • McCann Ericsson Design to create individual projects for clients.2010

  • Superlooperlife - a babywear fashion looping model initiating strategy to reduce waste and prolong the life cycle by a circular economy model. 2019

  • Fashion Africa Conference - Sustainability in Sourcing materials and supply chain. City Hall London 09.09.2019 


Collaboration projects include among the Uk High Street brands:

  • Whistles

  • Liberty's of London

  • Top Shop

  • Sweaty Betty

  • Monsoon

  • Dr Martins

  • Anthropologie

  • Levis - amongst others.



Photo credit: Conscious Earthwear - 90s Designer Sport & Streetwear brand Pioneering Green Fashion, Architects of the Future Collection 1998/1999  pointing to the future. The exhibition 'Fashioned from Nature Victoria & Albert Museum 2018-2019.

Exhibitions include:

  • Victoria & Albert Museum Fashioned from Nature 2018-2019

  • Royal Academy of Arts, Earth Art in a Changing World, London 2011.

  • Prince Charles Start Campaign, Garden Party for a Difference in 2010,  

  • Staro Save the Rainforest Bee Campaign, 2009

  • United Nations, Geneva Eco-Chic Launch International Year of Bio-Diversity 2011

  • Barbican - The Jam - Music+Medi+Fashion - London, Brazil 1996

  • Victoria & Albert Museum - Street Style Exhibition 1994

  • i-D Now - Levis exhibition 1992 Florence, London.

  • Featured in both Time and LIFE magazine. 

Mini Biography


British Designer Sarah Ratty FRSA, trained at Bristol University in Fashion Textiles, where she was nominated as Student Designer of the Year by FW magazine, (Fashion Weekly). Sarah came from a talented fashion background; her mother was a fashion lecturer at Brighton College of Art and taught Barbara Hulanicki, who later went on to make BIBA a landmark in fashion history. Sarah inherited her mother’s flair and Art & Fashion has been a lasting interest and passion. An Award-Winning Designer and Creative Business Owner, Creative Consultant and Co-Collaborator. Having run two successful fashion businesses spanning over two decades:. After initially working in journalism and later as a designer for a women’s clothing company in the West End, Sarah decided to set up on her own, implementing her own strong belief in the need to be eco-conscious.


Conscious Earthwear

 A 90s Designer Sport & Streetwear brand Pioneering Green Fashion currently on display at the Victoria & Albert Museum exhibition "Fashioned from Nature". Founded by Sarah Ratty who began her fashion career as a model for fashion photographer Glen Luchford, was sold successfully to the legendary Brown’s in South Molton Street, London and accounts with Harrods, Selfridges and Joseph in the Fulham road quickly followed. Sarah was invited to show her work at the Levi’s “i-D now” exhibition and collaborate with a special commission for the windows for the store from dead-stock denim for the Levis flagship opening in Regent Street in London [1991]. This collection was styled by Edward Enninful as editor of i-D and featured in the magazine [ Award-winning editor of British Vogue since 2016]. The i-D Now show toured in Florence & London with a life-size image of Sarah photographed by Simon Foxton, which led directly to her first collection being bought by the V&A Museum in London for their permanent collection and shown as part of their influential Street Style Exhibition. Subsequent collections were featured at The Barbican Art Gallery for the influential show, “The Jam” 1995 which toured to Brazil with the British Council and at the Royal Academy Show EARTH Art in a changing World, where Sarah’s designs in up-cycled Lyocell fabrics, were commissioned by Sketch Mayfair to dress the hostess’s for the event.


A love of fashion, style, fabric and cut has been the key to her success and informs the design process throughout. It is this coupled with a desire to create something original and contemporary with a green twist that makes Sarah Ratty FRSA, a true pioneer of Conscious, Sustainable, Green Fashion. Both her brands Conscious Earthwear in the 1990s and Ciel in the'00s put her Design Philosophy at the forefront of Pioneering the Conscious Fashion Movement, with Green Sustainable Circular Fashion. 


Photographed by Rankin for his book Rankin Works. Featured in The Face, i-D, Dazed, Vogue and Elle. Worn in the '90s by now Strictly TV Stars: Faye From Steps, Zoe Ball, and Macy Gray, Metallica, Prodigy, Lamb & All Saints. Part of the 90's Cool Brittania wave of Designers showing collections in Paris, London, Tokyo and Sydney. Conscious Earthwear designs still stand as fresh and modern today.



  • "Sarah's work always reflected the times we are living in" Dilys Williams CFSF - Centre for Sustainable Fashion

  • " Pointing to the future, A Sustainable Following" Edwina Ehrman Curator Victoria & Albert Museum Fashioned from Nature 2018-19 

  • "A true pioneer of Green Fashion". Tamsin Blanchard Creative Director The Telegraph.




"Darling of the fashion press" with an A list following from Cate Blanchet, Sienna Miller, Livia Firth, featured in magazines from Vogue, Elle, Telegraph, Observer, Time, Life, Marie Clare, Red, Grazia. Showcasing collections in London, Paris, and in exhibitions in Berlin, Milan, Rome, LA, Singapore, Hong Kong, Australia, Peru, Japan. With accounts in the best stores worldwide from Isetan in Japan to Nordstrom in the US. A regular at Esthetica at London Fashion Week, and favourite with press Suzy Menkes, Hilary Alexander, Harriet Quick, Tamsin Blanchard and Lucy Siegle. Orsola de Castro co-founder of Esthetica and Fashion Revolution said, "Sarah always brought the buyers and the press", she even persuaded Livia Firth to take an interest in Fashion when they both appeared in the same issue of Vogue, with her brother Nicola the architectural and interiors store and consultancy Eco-Age she was soon converted to include fashion. Sarah's work was a catalyst for ethical pioneer Livia Firth to create the movement today for Sustainable style along with Orsola de Castro, Safia Minney and Carry Somers and Sarah Ditty of Fashion Revolution.


A participant in several major Fashion & Art exhibitions at the Royal Academy of Art, Victoria & Albert Museum, Barbican London,

Craft Council UK and Fashion Institute of Technology in NYC and Florence Italy.



  • Winner of the Inaugural Award for Green Fashion UKFExports in 2007,

  • Observer Ethical Award 2007,

  • Red Woman in Business 2009

  • British Chamber Awards for Sustainability 2011.


Visiting Lecturer

Sarah also finds time to act as a visiting lecturer for several colleges from UAL London St Martins and Chelsea, Portsmouth and Brighton, to ESMOD Berlin and FIT in Florence.


Trained in Balinese Feng Shui and Hotel Interior Design, Web Design and Social Media Strategy

Sarah is a keen nature lover swimmer, cyclist and enjoys sailing, snorkelling, hiking, modern art and music and dancing.


Charitable work

  • Co-Founder of the Ethical Fashion Forum [EFF], now The Source, Chair for 5 years she has extensive experience in sustainable design theory and practises, and a wealth of knowledge of ethical and sustainable design thinking and fabrication.

  • Fellow of the Royal Society of Arts FRSA

  • Consultant Assessor for the European Environment Business Awards.

  • Consultant Environmental Justice Foundation

  • Consultant Pesticide Action Network

  • Consultant Soil Association

  • Consultant Super Looper 

  • Consultant Fashion Africa Conference 


This extensive knowledge and experience is a great asset to her consultancy as it makes it possible to identify very quickly areas to develop and increases her instinctive ability to identify the potential to raise the bar and break new ground for each individual collaboration project. 






  • Examiner - Eco-Awards European Business Awards

  • Chair - Ethical Fashion Forum/The Source 5 years 

  • Museum/Art Galleries - V&A, Royal Academy, Barbican

  • Craft Council - London

  • FIT - New York.

Design Collaborations
  • Conscious Earthwear - DR MARTINS, LEVIS', URBAN OUTFITTERS


  • Consultancy - MCKAN-ERICHSON-


  • Collections Shown -International Fashion Weeks - 




313 Mocatta House

Brighton, BN1 4DU 


Tel:+44 1273 443 837 

© 2019 by Sarah Ciel Consultancy

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